Strengthening UK’s Defence Against Terrorism: Understanding Martyn’s Law

Martyn's Law Terrorism UK

Martyn's Law in retail

Just Imagine

Imagine a world where your loved ones step out for a day at a shopping mall, a vibrant event, or a joyful gathering with friends and family, and return home safely, their smiles untouched by fear. This vision of safety and security is at the heart of our mission at New World Norm, inspired by the tragic loss of 22 precious lives on 22.05.2017 in a senseless act of terrorism.

At New World Norm, we are driven by a set of values that resonate with many – the commitment to protect and safeguard people. In the wake of such tragedy, we find a beacon of hope and a call to action in the impending Martyn’s Law. This law isn’t just legislation; it’s a promise to each other that we will do everything in our power to prevent such tragedies.

We invite you to join us in this noble endeavour. Imagine if, in just 45 minutes, you could complete a FREE online eLearning course that empowers you with knowledge on preventable measures against such threats. Would you spare those moments if it meant saving a life?

With over 30 years of experience in the industry, we’ve seen firsthand the care and concern for safety. That’s why we urge you to embrace Martyn’s Law today. Dedicate time for yourself, your managers, and their teams to undergo this vital eLearning. Let’s not wait for the law to mandate action. Pledge your commitment to #commit2martynslaw now. Together, we can create a safer world, one informed and vigilant individual at a time.

Read on to learn more details and find out how you be part of #commit2martynslaw and all the details and links to make it easier for you to take action today.

Some simple facts from Nick Aldworth

Nick Aldworth, former Chief Superintendent for Metropolitan Police, and an active driver of Martyn’s Law recently provided the details of the continuing need to be aware of your surroundings. When you consider the follow details his message makes it very clear why Martyn’s law is essential

  • Since 2017 there has been Nine attacks and 37 disrupted plots
  • There has been 800 Live investigations
  • 2,500 Subjects of interest
  • 30,000 Residual subjects of interest
Martyns law - the facts

What is the purpose of Martyn's law

Martyn’s Law is set to enhance protective security and organisational readiness throughout the UK. For the first time, it will require those in charge of specific venues and events to assess the risk of terrorism and plan their response to potential attacks.

What can we do next?

Before the Bill is officially enacted with Royal Assent, there are numerous steps you can take to cultivate a robust security culture.

This involves implementing measures and activities that are proportionate and effective. When executed properly, these enhance the experience of visitors in public spaces without compromising accessibility or personal freedoms. Striking the right balance involves hiring suitable staff, ensuring proper training, establishing effective systems and processes, and accessing relevant guidance to ensure that your actions align with the desired outcomes.

How can i improve awareness for my team and I?

Simply head over to the ProtectUK website and take the FREE 45 minute ACT Awareness e-Learning – Click here 

Next steps

  1. Call for action: Schedule time for you and your team to take the FREE 45 minute ACT Awareness e-Learning – Click here 
  2. Design local actions: After the eLearning discuss with your teams how you can improve your location to safeguard your staff and customers
  3. Run-Hide-Tell: You can use this link to download the run,hide, tell official leaflet – Click Here
  4. Invacuate or Evacuate: Understand the difference as these will have different emergency plans
  5. Communicate: Share with everyone how today as a result of the #commit2martynslaw has been fully implemented and share the key actions
  6. Engage with your neighbours: Work with other businesses around you to share updates and emergency plans
  7. ProtectUK App: Utilise the FREE app

What to do in the event of a terrorist attack. Guidance issued by Counter Terrorism Policing for members of the public.

In the unlikely event of a terrorist attack, remember to follow RUN HIDE TELL – guidance which can be applied to many situations and places.  



  • escape if you can

  • consider the safest options

  • is there a safe route? RUN, if not HIDE

  • can you get there without exposing yourself to greater danger?

  • insist others leave with you, but don’t let their indecision slow you down

  • leave belongings behind

  • do not attempt to film the incident. RUN



If you cannot RUN, HIDE:

  • find cover from gunfire

  • if you can see the attacker, they may be able to see you. Cover from view does not mean you are safe. Bullets can go through glass, brick, wood and metal. You must still HIDE, even if you are behind a locked door

  • find cover from gunfire behind substantial brickwork or heavy reinforced walls

  • be aware of exits

  • try not to get trapped

  • be quiet, silence your phone and turn off vibrate

  • lock and barricade 

  • move away from the door



When it is safe to do so, TELL by calling 999 

What do the police need to know? If you cannot speak or make a noise, listen to the instructions given to you by the call taker:

  • nature of the incident – what is happening?

  • location – where is the incident taking place? Give an address or general location

  • suspects – where are the suspects?

  • direction – where did you last see the suspects?

  • descriptions – describe the attacker, numbers, features, clothing, weapons etc.

  • further information – casualties, type of injury, building information, entrances, exits, hostages etc.

  • stop other people entering the building if it is safe to do so

ProtectUK App

Access real-time information from Counter Terrorism (CT) Policing plus the latest protective security advice available at your fingertips 24/7 – wherever you are.

ProtectUK is now available on the go, keeping you updated when and where it matters most – all through the easy-to-navigate ProtectUK mobile device app.

Powered by Urim, ProtectUK is a free, accessible app for all. More than a thousand specialists from across the UK have helped support the trial of this product, including leading organisations from the security, sporting and retail sectors.

Download the ProtectUK app today:

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